This post on Oracle Blogs is the third in our awareness series on the community blogs of enterprise software firms whose customers we work with on a daily basis. Oracle has a blog community portal - It says, “Welcome to the Oracle blogging community, where Oracle executives, employees, and non-employees alike exchange views about customer requirements and best practices for using Oracle and industry-standard technologies.” There is a long list of employee and non-employee blogs listed by topic. Employee blog topics include: Database App Development, Database Management and Performance, Middleware & SOA. The non-employees blogs also have blogs under these topics. There are more topics in both cases. It seems like there are more non-employee blogs and customer activity. Technorati reports 2,523 blog reactions to the Oracle blog community as a whole so it is well read and commented on.
Under the Middleware & SOA topic I found the David Chappell Blog. David is vice president and chief technologist for SOA at Oracle. Chappell has over 20 years of experience in the software industry and is the author of Enterprise Service Bus (O'Reilly, 2004). I liked his post, ROI by the Ton -- Going Green with SOA, EDA, RIA and Web 2.0, where David discusses the business value of SOA. He quotes a David Linthicum blog post on "Is SOA Green." We like David and his Real World SOA blog is on our blog list. David wrote, “the more efficient a business is, the fewer resources, natural and otherwise it will consume. Thus, the better the business is automated, and business processes optimized, the more efficient it will be. The primary of objective of an SOA is both efficiency and agility through architectural rejuvenation."
Like David Chappell, we agree with David Linthicum that by limiting "consumption of resources" you are reducing the denominator in the value equation -- so strong automation and reuse directly maximize this return on SOA investment. He provides an excellent case example from a Verizon implementation of a new Fraud Detection application. As a conventional benefit, the implementation is designed to help reduce power consumption by 99.5%. The new implementation also has 0.5% of its original code - and minimizing the code in deployment to just what is needed reduces the support and maintenance cost of any application drastically over time.
Another blog is SOA Station: Mind the Gap written by Peter O’Brien, a software developer at Oracle in Dublin. He started the blog on his own a year ago and noticed a big bump in traffic when it was added to the Oracle blog community. Peter focuses on financial services applications. Matt Wright's Blog covers discussions, examples, tips and trick on Service Oriented Architecture from BPEL through to Web Services Management. Matt also works for Oracle. He provides a very comprehensive and interesting post on Using Analytics to Modify In-Flight Processes.
Clemens Utschig writes clemens' soa@oracle blog. Clemens works within the SOA Product Management Team @ Oracle Headquarters. Before moving to the states, he worked for Oracle Consulting Services in Austria, troubleshooting and managing critical j2ee/soa projects within EMEA. Richard Naszcyniec's Blog is written a Consulting Technical Director with Oracle Professional Services where he specializes in system architecture and technology. This gives you a small sampling of the range of the backgrounds, conutires, and professional focus of the Oracle bloggers. The community also includes many consultants outside Oracle who work in the Oracle environment. All in all, a wealth of useful information to mine.


John has over fifteen years of experience as a technical leader at all organization levels, designing, developing, and managing large-scale, object-oriented solutions in traditional and network architectures. He is the chief architect of iTKO's LISA automated testing product and a leading industry advocate for software quality.
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