Here's a new video commercial you'll see running in some of our upcoming channels about customer value. Obviously, there are a huge array of "test productivity" metrics like cost per test, cycle time per regression or peformance test suite that we continue to measure. However, with new capabilities of LISA like Service Virtualization, DCM and Pathfinder that have no direct equivalents out there in the market, proving customer value becomes paramount.
At iTKO we have a Business Value Assessment methodology to revisit customers at different points after adoption, and measure value delivered to date.
A big part of companies realizing value actually has little to do with our product, and everything to do with how aggressive the company is about scaling their efforts and defining a strategy to achieve the full potential value. This is why we have built out a very strong strategic Services arm and partner ecosystem - as the technology won't matter if the people involved don't adopt it with the appropriate methodology and commitment.
Often successully accelerating timelines or decreasing costs takes a change in mindset. For instance, if the company's IT leadership only thinks about Agile as something developers do while coding, and Testing as a point-in-time activity after deployment, they will have difficulties. The entire software lifecycle needs to be Agile -- and Testing isn't just for UAT, it's part of development, performance tuning, integration, every phase of that lifecycle. Sticking to the definitions of the past can be costly.

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