Here's a marketing-related blog instead of our usual IT best practices and business updates, so if that's not interesting to you, come back soon. You may have noticed an updated look for ITKO including a new website and logo over the last month or so, with visual changes prior to and after the news about CA acquiring ITKO.
As we continue to grow, so does our brand awareness. Most people look for ITKO because they've been referred to us by name. So while we still advertise, about 56% of people visiting our site either enter our full URL or search for ITKO and LISA by name.
Therefore, we embarked on a logo redesign working alongside our design firm this year. How did we get here from the "iTKO" you might have known in the old days?
- The new logo is a departure from the previous ITKO and LISA combined logo. This is to clearly represent the company name as ITKO (pronounced "eye tee kay oh") from the product, still known as LISA.
- The ITKO logo and usage in text is now all caps -- very bold and clearly recognizable in small digital advertising and product formats as well as having larger, more readable size for both apparel and large signage uses in tradeshows etc.
- LISA, as a separate solution offered by ITKO, will retain a lighter, open box format and keep the "flower" part of the old logo as its product icon in headers, installers, etc. for the software product.
We are also showing a new tagline "Virtualize Everything" as part of this rebranding to help further differentiate our company and our approach around how we help customers simulate their IT environments and eliminate constraints, in large part through virtualization of inaccessible or incomplete services so teams can move forward. To do the job right we recommend you "virtualize everything." The tagline may change from time to time depending on what we are featuring.
The new site has a "big company" feel which becomes more and more important as we continue to grow rapidly and do business with some of the worlds largest organizations. We will continue to enhance our use of video throughout the site. Take a look at the new intro by John on the front page to see an example of high quality video produced entirely in house. Check out the new look at http://www.ITKO.com and let us know what you think!
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