This last weekend we had an excellent time hosting some select customers for the Bank of America 500 race in Charlotte, NC. We got an up-close perspective of the race, with access to some really cool behind the scenes areas inside and outside the track, meeting some of the top drivers and seeing how their crews are tuning and optimizing the cars for performance. Here's a quick video from the event:
But this was not an all-play weekend, we also dedicated some time to discussing how to optimize application lifecycles for better performance and higher-speed delivery with these key customers. We outlined some areas of the company and product in order to find the best use of our resources to help our customers finish first.
Three trends that really seemed to emerge:
- Companies are thinking about Cloud more than ever, but they are starting with Private Clouds for development and testing purposes and are mostly moving non-business related applications to public clouds.
- Customers are shifting quality left by reorganizing labor pools to become more efficient. Most of the customers represented are bringing more technical and engineering resources into managing their quality as the lines between application development and quality continue to blur.
- Test Data Management continues to haunt all of the customers represented. As applications break apart and are released and maintained with separate lifecycles, the variables in the data scenarios explode. Methods for capturing and virtualizing "just the data you need" became an interesting point of discussion.
Great commentary at the event regarding practices and procedures - here's some of the best quotes:
- A banking customer said: "I’ll take integrated solutions over best of breed every time."
- Another banking customer stated: “There are so many data scenarios associated with credit cards that you can’t count them.”
- One customer stated regarding reorganizations: “My group has been in 6 different reporting structures in 5 years, and we still continue to perform the same single function.”
All this means that there is more pressure than ever on these teams to deliver more functionality, faster, against an ever-increasing level of complexity. Among many of the customers of LISA there is also a lot of synergy with what CA is doing within their infrastructure and applications side of the house - so ITKO becoming a CA company has been met with a lot of enthusiasm.
A fun aside, ITKO also now the unofficial sponsor of "Couchman" (Approximately 00:29 in the video) if you are ever looking to relax in style at one of these events! For some more commentary on the event, our own marketer arranging the ground @scottkingtx posted some feedback on his own blog. Great event!
