Why is Service Virtualization (SV) so huge down under in ANZ, as well as here in North America? I recently returned from another tour of Australia and was met by a writer for their IT Wire publication about the high level of adoption of LISA's Service Virtualization software by most of the leading financial and telco IT shops in the region:
IT Wire Article: ITKO LISA simplifies testing of composite systems through simulation
Australia is the alternate proof point for much of the rest of the world, demonstrating how Service Virtualization is mandatory in both good times and bad.
When times are GOOD, businesses demand faster time-to-market and more aggressive software delivery schedules to capitalize on ideal conditions. While the rest of the world was feeling an economic pinch in 2008, Australia had strong resources and a growing economy - therefore they needed unconstrained development, to seize on business opportunities in Asia and the rest of the world.
A small company gets better and bigger by being aggressive with its IT investments in good times. That's why you began to see virtually every bank in Australia as well as other IT-enabled companies radically accelerating their development shops by adopting virtual service environments and even private DevTest Clouds over the last 3 years.
But what about bad economic times? We are more familiar with that story for the last 3 years in North America and Europe. Overall budget slashes and IT cost-cutting measures are happening across the economy. Yet many companies still invested in Service Virtualization when times were bad. Why?
Increasing IT efficiency in bad times with SV allows companies to keep their existing employees making gains in productivity, simulate and adjust to the impact of meeting new regulations, reduce costly defects, retain customers, and operate their systems with less infrastructure and cost.
Companies don’t generally grow relative to each other in good times, they do in BAD times. You need to invest in operational efficiencies such as Service Virtualization not just in good times, but throughout hard times. The companies that can deliver on their promises while maintaining high quality will retain customers, and further, those that can innovate through hard times will gain customers and come out ahead when good times return.
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